Built from a chat you connected● live
Rolex Submariner Date
Ref. 116610LN · 40mm · Steel
- Year
- 2019
- Set
- Full set
- Condition
- Excellent
- Market price
- £9,850
3 buyers already waiting for this reference
Publishing toYour storeChrono24eBayWhatsApp feed
Trade smarter.Price sharper.
Sell faster.Close quicker.
Trade smarter.Price sharper.
Sell faster.Close quicker.
The operating system for modern Luxury merchants.
Welcome back, your business.Our AI remembered you.
2.5×sales closing faster+11%margins per deal−80%admin time gone2.5×sales closing faster+11%margins per deal−80%admin time gone2.5×sales closing faster+11%margins per deal−80%admin time gone2.5×sales closing faster+11%margins per deal−80%admin time gone
5×ROI in month one4×productivity per head+40%stock assorted smarter5×ROI in month one4×productivity per head+40%stock assorted smarter5×ROI in month one4×productivity per head+40%stock assorted smarter5×ROI in month one4×productivity per head+40%stock assorted smarter
PlatformAll-in-one OS for Luxury merchants
Everything you need to run and grow your business.
Product Listings Automated
Pick the reference and the listing builds itself from the watch database — specs, condition fields and a market-checked price, ready to publish everywhere in seconds.
Live Inventory
Every watch you hold, priced live, tracked, and ready to quote. Sync once and your stock becomes a working asset, not a spreadsheet.
Our edge
Your WhatsApp deals,
finally structured.
The trade already runs on WhatsApp — fast, but impossible to search, verify or act on at scale. Connect the chats you choose, and Retail Circle turns your own trade flow into clean, priced, verified, sellable inventory.
Your trade chat · WTS / WTBconnected by you ✓
MarcoWTS 116610LN full set 2019 exc cond DM offers
AliAnyone Nautilus 5711 white? client waiting today
Yuki116610LN £9.8k firm papers only no box
D. ReyesWTB Daytona 116500 white ASAP cash ready
Marcostill avail 116610 ↑ price neg for quick
Priyagot 3x Sub buyers this week where's stock 😩
- WTS / WTB posts you can't search
- Inventory living in DMs and spreadsheets
- Leads that go cold before you reply
- No single view of what's moving
One message in. A priced, verified, sellable listing out — matched to live demand in seconds. Only from the chats you connect; nothing is read without your say-so.
Product Listing
Update once.
Live everywhere.
Change a price or mark a piece sold once in Retail Circle — and every channel updates itself in seconds. No more the same watch listed in four places, sold in one, still live in three.
F.P. JOURNEÉléganteTitanium · 48mm
Price updatedYour price£99,950
Sales pipeline · CRM
Know exactly where
every deal stands.
Every order moves from first message to closed deal on your kanban
— so you always know what to chase next, and no deal gets forgotten.
New
PATEK PHILIPPEComplicationsRef. 5326G-001
Negotiation
ROLEXDay-Date 40Ref. 228238-0069
Deposited
Done£13k
PATEK PHILIPPEAquanautRef. 5164R-001
New order · auto-matched
Save money
How much can
you save with us?
Sharper pricing, faster sales and hours of admin off your plate. Drop in your numbers and see the margin Retail Circle wins back for you every month.
Build your team
If you could hire one employee today?
Select your AI employee. One click and watch your business rebuild itself.
Your starts Monday. What do you delegate first?
Tap the task you'd hand over first
Personalised insight ·
Your team so far
0h back a week · 0 hired
Your choices are saved — the report keeps growing as you explore.
Scan Your Business
See how your business performsattractsconvertssellsprices today
Paste your website. Retail Circle reads your public setup — commerce platform, selling rails, buyer readiness — and shows what you should improve first.
No account. No email. The scan runs right here.
0
AI-buyer readiness ·
What we can already see
Every item above gets graded, benchmarked against the trade and ranked by fix-impact in your AI Mystery Shopping Report.
Please confirm — is…
Smart to study them. But the scan that changes your P&L is your own —and we'll show you where you stand against what you just saw.
In your AI Mystery Shopping Report
We shop your business like a five-figure buyer — reply speed, tone, follow-up, graded
Channel sync coverage — where your stock is listed vs. where buyers are
Payment fees audit — what card fees cost you per deal, and where that margin could stay yours
Price positioning — your main references vs. marketplace median AND real trade prices (PriceIQ)
Stale-stock ledger — every listing that hasn't moved, named, with the fix ranked by margin impact
Buyer-trust audit — your public rating, domain reputation and reply-path, graded the way a five-figure buyer judges you
Your AI Mystery Shopping Report — an assessment, not a PDF.
We experience your business the way a real buyer does, then deliver the report on WhatsApp piece by piece — and it keeps growing as your business changes.
See your report live
scan with your phone.
Buyer experience
We shop you like a five-figure buyer — reply speed, tone and follow-up, graded.
AI-buyer readiness
How AI buyers see your business today, scored — with what blocks them from choosing you.
Channel coverage
Where your stock is listed vs. where buyers actually are — every gap named.
Price positioning
Your key references vs. the marketplace median and real trade prices.
Payment fees
What card fees cost you per deal — and where that margin could stay yours.
Stale stock
Every listing that hasn’t moved — with the fix ranked by margin impact.
Inside your report
Your scan finds the gaps.
Stay protected
Security you don't
have to think about.
Your inventory, clients and prices live in your own private, encrypted workspace — locked down by role and access.
Encrypted
256-bit encryption, in transit and at rest.
Private workspace
Your own dedicated database & environment.
AI security
AI acts only within the access you grant.
Team permissions
Role-based access — you decide who sees what.
Proof, not promises
Built by working
Luxury operators.
Retail Circle isn't theory. The same rails already run leading Luxury merchants around the world. Every workflow was forged by closing real deals, on real stock, at real margin.
Built by watch traders, for watch traders.
0%
margin held
against an 8% industry norm
0×
stock velocity
the same stock, sold faster
0M
prices analysed
the market, priced in real time
AI will soon choose where your clients buy.
Make sure it chooses you.
🎁 Earned — not offered
You've unlocked your
AI Mystery Shopping Report
You built your team, scanned your business, designed your OS. Now Retail Circle becomes your customer — we experience your WhatsApp, your website, your follow-up, exactly the way a five-figure buyer does. Then we show you the moments you win, the moments you lose, and what PRO-tier merchants do differently.
First reply speed — graded against the 90-second PRO standard
Conversation quality — does it feel like a maison or a market stall?
Follow-up discipline — the deals that quietly die, found
Complimentary. Delivered as a conversation — because the report is never finished.
Early access
Ready to see it in your store?
Be first in when we open on 19 October — founder onboarding included.
Join the waitlist →Takes a minute · no commitment
Q&A
Frequently asked questions
Retail Circle is the operating system for luxury watch merchants. You connect the WhatsApp chats you choose, and it turns your own trade flow into priced, verified, sellable inventory — with AI employees for listing, pricing, sales and admin, so your whole desk runs from one place instead of scattered chats and spreadsheets.
You choose which trade chats to connect — nothing is read without your say-so. Every buy and sell message in the chats you connect becomes a structured intent: mapped to the exact SKU, matched to live market pricing, and turned into a clean listing you can publish everywhere at once. Nothing to migrate and nothing to retype: you keep trading on WhatsApp, and Retail Circle builds the priced, searchable inventory behind it.
AI assistants and agentic-commerce buyers are starting to decide where clients purchase, and they can only surface inventory that is structured, priced and verified. Retail Circle keeps your stock in exactly that machine-readable form, so when an AI buyer or AI search looks for a reference, your listing is the one it can find, trust and quote first.
Retail Circle gives you a team of AI employees that handle the work your desk runs on: creating and publishing listings, pricing deals against live market data, sending quotes and invoices, tracking shipping and repairs, and handling margin-scheme VAT. Everything flows through one sales pipeline, so quotes, orders and stock stay in sync and you spend your time trading, not on admin.
Start a 30-day full-access trial with founder onboarding — everything unlocked from day one. Our team connects Retail Circle to the WhatsApp chats you choose; onboarding takes minutes, with nothing to migrate. You can start on CORE and hire AI employees (£345/month each) as you grow.